With the strong winds of August, the sky of Villa de Leyva in Boyacá, Colombia is dressed every year in a thousand colors. This Festival held in the town's main square, considered one of the largest in the country, with 14,000 square meters.
Hundreds of amateurs and professionals arrive there to demonstrate their skills with kites and show their creativity.
The poster project focuses on the themes of wind, cultural celebration and community unity. With vibrant kites as a backdrop to the scenic beauty of Villa de Leyva, the posters incorporate a palette of blues, greens and earth tones to evoke a festive atmosphere. The clear typography ensures that essential event details are easily readable, enhancing the effectiveness of the posters for both digital and print media. This project seeks to promote and celebrate the unique charm of the festival, inviting attendees to join in the excitement and cultural richness of Villa de Leyva.
The objective is to take the kite string as a connector between family or friends and all the beautiful colors that form in the sky of Villa de Leyva.