Senior Graphic designer | Team lead

MYC Media - Mississauga, ON
February 2023 to Present

• Collaborate closely with clients to understand needs and budget, ensuring client-centric approach.
• Manage end-to-end client proposals, from typesetting to production, ensuring efficiency
• Present creative concepts and incorporate feedback for final approval.
• Prioritize and manage multiple projects within specifications and budget.
• Mentor and support junior team members, fostering a culture of creativity and maintaining high design standards.

Graphic Designer | Freelance

Lockstock Cannabis - Toronto, ON
October 2022 to February 2023

• Created compelling posters and packaging, significantly enhancing promotional materials and brand visibility.
• Innovated campaign concepts that improved brand communication across multiple platforms, resulting in increased engagement.
• Produced impactful marketing materials to promote offers and highlight store locations, contributing to sales growth.
• Enhanced community recognition and engagement through visually compelling and culturally sensitive design solutions.

Graphic Designer | Freelance

Amazon Conservation Team - Colombia
July 2020 to March 2021

• Led editorial production focusing on researching and honoring over 20 indigenous communities in the Colombian Amazon, emphasizing cultural heritage preservation.
• Conceptualized and designed unique booklets for each community, showcasing advanced skills in editorial design, diagramming, and photo retouching.
• Enhanced community recognition and engagement through visually compelling and culturally sensitive design solutions.

Creative Coordinator | Team lead

Centro Comercial Unicentro de Occidente - Colombia
September 2019 to December 2020

• Conceptualized and designed campaigns, graphics, and applications aligned with brand strategy, ensuring visual cohesion.
• Managed digital publication of promotional content for events and clients, optimizing online presence with a deep understanding of digital trends
• Coordinated and led a dynamic team to maintain efficiency and high-quality standards in daily operations.
• Spearheaded visually striking poster design to enhance brand marketing efforts.
• Managed graphic projects, collaborating closely with clients and overseeing installations for seamless execution.
• Updated website content and managed social media as community manager, implementing strategic initiatives to foster engagement.

Graphic Design | Director

WAF restaurante - Colombia
November 2019 to June 2020

• Developed and implemented WAF Restaurant's corporate identity, creating a comprehensive identity manual for brand consistency.
• Designed graphic pieces integrating the brand identity to enhance marketing materials.
• Conducted product and location photography, proficiently editing for high-quality visuals.
• Updated website content and managed social media as community manager, enhancing online presence and audience engagement.

Business Development Analyst

Canal 1 - Colombia
August 2018 to May 2019

• Developed and implemented visual identity guidelines for consistent brand representation.
• Designed corporate presentations and (BTL) pieces to enhance brand visibility.
• Created high-quality instructional graphics and infographics.
• Applied advanced photo editing skills to enhance promotional materials.
• Designed campaign concepts focusing on market trends and audience preferences.
• Managed timely publication of promotional materials, ensuring schedule adherence.

1 - Collaborative Approach

Skilled in collaborating with clients, copywriters, photographers, and stakeholders to deliver cohesive and impactful designs that meet project goals and exceed expectations.

3 - Innovative Problem Solver

Known for innovative approaches in solving design challenges, adapting seamlessly to diverse project requirements and constraints.

2 - Software Proficiency

Advanced skills in Adobe Creative Suite and other industry-standard tools, enhancing workflow efficiency and design quality.

4 - Creative Expertise

Proficient in digital and print design, excelling in layout, typography, and color theory to create visually impactful solutions.