The color palette is bold and energetic, reflecting the vibrancy of Colombian culture and the diverse environments where the coffee is grown. Each package tells a visual story, showcasing the lush coffee-growing regions and the biodiversity that flourishes within them.
At its core, the brand incorporates elements like native animals and vibrant flowers, symbolizing the brand's connection to Colombia's rich ecosystems. These elements are intricately woven into the packaging design, which features dynamic illustrations inspired by Colombia's flora and fauna..
Overall, the design of "Tres Cordilleras" not only embodies the brand's commitment to quality coffee but also serves as a vibrant tribute to Colombia's natural splendor, appealing to coffee enthusiasts who appreciate both exceptional taste and the beauty of Colombia.